«Hraparak». «Fasadayin» rebrending. inchu e karavarutyun@ barakhaghov zbaghvum

Wed, 12 Aug 2026 11:15:00 +0400

HH karavarutyun@ 2026 tvakani ogostosi 6-i nistum havanutyun e tvel orensdrakan nakhagtsin, vorov nakhatesvum e pokhel ereq nakhararutyunneri anvanumner@։ Haytararvum e, vor popvokhutyunneri npatak@ petakan gerateschutyunneri anunnern u gortsaruytner@ hamapataskhanecneln e ardi martahravernerin ev petutyan arajnahertutyunnerin: Bardzrtekhnolvogiakan ardyunaberutyan nakhararutyun@ kdarna bardzrtekhnolvogiakan ardyunaberutyan ev arhestakan banakanutyan nakhararutyun՝ sheshtadrelov AB volort@, vorn arajnahertutyun e amboghj ashkharhum: Sa inch-or tegh haskanali e: Artaqin gortseri nakhararutyun@ darnum e artaqin gortseri ev mijazgayin arevtri nakhararutyun: Hamarvum e, vor ayzhm mijazgayin arevtur@՝ Tripp, depi Evropa verakoghmnorvoshum, pokhkapakcvats e artaqin gortseri het: «Mer artaqin qaghaqakanutyan volortum aveli metsacav tntesakan komponent@, vor@ herankarum kberi Hayastani Hanrapetutyunum barekecutyan atchi bardzracman»,- ishkhanakan aliqin asel e AGN glkhavor qartughar Davit Karapetyan@:

Barekecutyunic khoselu arit unen naev socapnakhararutyan pashtonyaner@, qani vor ashkhatanqi ev socialakan harceri nakhararutyun@ veranvanvum e ashkhatanqi ev barekecutyan nakhararutyan: Socialakan barn @ndhanrapes hanum en, havanabar ayn pattcharov, vor ayn aylevs petutyan arajnahertutyun che, ev patranq en steghtsum, te Hayastanum el voch mi aghqat, socialapes anapahov mard chka: Inchpes haytni e, vo՛ch Pashinyann e sirum aghqatnerin՝ hamarelov, vor aghqatutyun@ mardkanc glkhum e miayn, vo՛ch el nakharar Arsen Torvosyan@, vor@ HH patmutyan mej eghats socapnakhararneric arajinn er bardzradzaynel, vor toshakaruner@ «ber en darnum ashkhatoghneri hamar»։

Ays gerateschutyun@ tariner sharunak tarber, himnakanum shat erkar anvanumner e unecel՝ ashkhatanqi ev khnamatarutyan, socialakan apahovutyan, verabnakecman u pakhstakanneri harceric minchev zbaghvatsutyan baghadrich։ Bayc socialakan komponent@ misht e @ndgtsvel ayd anvanumnerum` eghel e arancqayin:

Hima ayn pokharinvum e veracakan «barekecutyun» haskacutyamb։ Stacvum e, vor vorqan aveli e khoranum aghqatutyun@, vorqan aveli aghetali en trchum gner@ khanutnerum, aynqan aveli «barekecik» e darnum mer kyanq@՝ karavarutyan tghteri vra։ @st erevuytin, gortsum e «inchqan vat՝ aynqan lav» skzbunq@. ete khndir@ ches karoghanum lutsel, parzapes jnjir dra anun@։

Ardyvo՞q nakhararutyan cucanak@ pokhelov pokhvum e dra gortsarnakan ardyunavetutyun@։
«Aprelu erkir» kusakcutyan hamahimnadir u nakhagah, HH ashkhatanqi ev socialakan harceri nakhkin nakharar Mane Tandilyan@ kartsum e, vor aydpes kliner, ete tsarayutyunneri nor pateter irakanacvein, ete bovandakayin arumov nor khndirner drvein u dranc lutsumner@ trvein, bayc ays depqum gortsaruytneri popvokhutyun chka: «Ughghaki pordzum en trendneri mej linel: Qani vor ishkhanutyun@ mitvats e cucadrelu, te ibr erkrum amen inch lav e»:

Na kartsum e, vor ashkhatanqi ev socialakan apahovutyan nakhararutyun@ petq e zbaghvats lini khoceli khmberi socialakan pashtpanutyamb, ev ayd tramabanutyun@ petq e lini anvanman mej: «Ete aylevs chi pashtpanum socialapes khoceli khmberin, uremn da karavarutyan qaghaqakanutyunn e: Inch veraberum e «socialakan apahovutyun» bar@ «barekecutyamb» pokharinelun, arnvazn parkesht kliner arajin hertin mtatsel tsayrahegh aghqatutyan veracumic hetvo gone da anel՝ hashvi arnelov, vor erkrum kan tsayrahegh aghqat qaghaqaciner, voronc mej mets tokvos en kazmum erekhaner@»: Vo՞ւm kyanqn e aveli barekecik darnum: «Miguce, irenc ev irenc merdzavorneri kya՞nqn e aveli barekecik, ev karogh en @st aydm anvanapokhel, isk nakhararutyun@ petq e kochvats lini socialakan anvtangutyun apahovelun, vor mardik, erb vor khaytnven inch-or socialapes khoceli iravitchakum, pashtpanutyun karoghanan stanal petakan karuycic: Harc@ barekecutyan masin che, mard@ petq e ir barekecutyamb zbaghvi: Isk barekecik asvats@ yuraqanchyur mardu hamar tarber e: Qani der tsayrahegh aghqat mardik kan, i՞nch barekecutyan masin e khosq@»:

HG. Ishkhanakan blef@ bacahaytum e pashtonakan vitchakagrutyun@։ Minch nakharari khorhrdakan Roza Babayan@ Hanrayin herusta@nkerutyan eteric hpartoren haytararum e, te «ays popvokhutyun@ nor arzheqayin hamakarg e steghtsum» ev karuyc@ khndirnerin ardzaganqoghic veratsum e «hnaravorutyunner steghtsoghi», irakan patker@ mnum e stapecnogh։ Hayastanum aghqatutyan makardak@ kazmum e 21.7%։ Sa nshanakum e, vor erkri yuraqanchyur hingerord qaghaqacin pashtonapes aghqat e։ Ays fonin, socialakan ajakcutyan hamakarger@ katarelagortselu pokharen, ishkhanutyun@ zbaghvats e barakhagherov՝ pordzelov aghqatutyan tsanr ber@ taqcnel «barekecutyun» shgharshi hetevum։